Because it’s not a bandwagon unless everyone’s on it.
In an announcement earlier today, Blockbuster stated that they’ve reached an agreement that will allow the Blockbuster On Demand service to be available on upcoming Samsung televisions. This fall, all new and some existing Samsung televisions and Blu-ray players will have access to Blockbuster’s online library.
This is a big step for Blockbuster who are desperately trying to keep their footing. With Netflix currently dominating streaming video and Redbox eating into their store rentals, Blockbuster is looking for a way to reestablish itself. “Every time there’s a screen where you want to watch a movie, our job is to be there,” said Kevin Lewis, Blockbuster’s Senior VP of Digital entertainment.