A more reasonable pricing scheme could make Hulu Plus a lot easier to justify.
When Hulu Plus was first announced, it seemed so ripe with possibility. The promise of watching all the shows you want whenever you want captured our attention. It was a grand slam, but Hulu failed to follow it up.
Content on Hulu Plus is lacking, shows are still delayed, and the much anticipated launch of the service on consumer devices hasn't happened yet. From the sound of things, people haven't been as quick to adapt the Hulu Plus service as the company had hoped.
Peter Kafka over at All Things D has some inside information on the subject. According to his source, Hulu is planning on slashing subscription costs from $9.95 a month to $4.95 a month which would bring it down to a more appropriate price.