The latest Xbox update brought a good deal of new content, but it looks like Microsoft isn't satisfied with letting other people make it.
When the newest update to the Xbox 360 dropped last week there was a glut of content added. YouTube is now available on the system, as are cable provider specific apps and there are more planned to hit the system in the coming months.
That's not enough for Microsoft though. The company is now looking for a head of original programming, targeting two ex NBC executives as possible hires. It looks like we're going to see some new shows developed just for Xbox Live members.
This is some potentially big news but there are really two possibilities here. The first is that Microsoft is going to follow the Netflix route and try and get some real content and maybe a cancelled show or two. The other, of course, is that the original programming will be things similar to the already existing content like 'Major's Minute.'
With so much focus on getting players using their Xboxes instead of their cable boxes, it seems entirely possible that it's the former.