Top Sales and Rentals: Week Ending February 12th

Posted Fri Feb 17, 2012 at 10:45 AM PST by Dick Ward

It's not surprising that 'The Twilight Saga: Breaking Dawn — Part 1' is dominating the sales charts, but it is a little disappointing to see that the Blu-ray share of those sales was just 25 percent. The reissue of 'Lady and the Tramp,' had around 30 percent of the sales, but since its only available in a Blu-ray/DVD combo pack, that means it actually put more Blu-rays into homes.

The rest of this week's top five sales came in below a 50% Blu-ray share. 'A Very Harold & Kumar Christmas' was the highest after Disney's classic with a 38% share. Nine percent of those 'Harold & Kumar' purchases were 3D Blu-rays.

Rental data isn't split between Blu-ray and DVD, but it's interesting to note that three movies ranked higher than 'Twilight' - 'In Time,' 'Drive,' and 'Real Steel.'

Source: Home Media Magazine

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Tags: Industry Trends, High-Def Retailing, Video Rentals, Blu-ray Sales Figures, Twilight (all tags)