Blu-ray Commands 93 Percent of Weekly Hardware Sales Post-Warner Announcement

Posted Wed Jan 23, 2008 at 06:00 AM PST

Blu-ray hardware sales took a commanding lead over HD DVD in the first week following Warner's announcement that it would abandon its support of the HD DVD format.

According to newly-released NPD data (first published over at The Digital Bits), Blu-ray's hardware market share jumped to a record 93% of players sold for the week ending Jan 12.

That's up from 51% in the week prior. Industry observers attribute the jump to Warner's announcement on January 4th that it would exclusively back the Blu-ray format beginning this June.

As we've previously reported, Blu-ray software sales also hit a record-high that same week, jumping to 85% (vs 15% for HD DVD). At press time, the HD DVD camp had not responded either report.

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Tags: Industry Trends, High-Def Retailing (all tags)