TiVo and Best Buy Hook Up – The DVR-TV combo is born

Posted Fri Jul 10, 2009 at 09:30 AM PDT by

The entry level consumer is almost certainly the main target of TiVo and Best Buy who announced today that they would be joining forces on a new line of products.

It’s a pretty strong pairing, with Best Buy who could use a good push on their proprietary HDTVs, and TiVo, who have lost a great deal of popularity in the last several years.

For Best Buy’s part, they’ll be increasing marketing and merchandising for TiVo units, as well as doing some work on the user interface for TiVos sold at Best Buy. On TiVo’s end, they’ll be giving Best Buy some advertising space on their service and allowing them plenty of marketing options for consumers.

But that’s the boring stuff, here’s where it gets good. TiVo and Best Buy will be working together to see how best to integrate various TiVo features into their Exclusive Brands group of Dynex, Insignia, Rocketfish, and Geek Squad. The press release mentions integration of TiVo’s search functionality and user interface, but it’s almost certain that a TiVo/HDTV hybrid will be in the works. An entry level TV at an entry level price with a TiVo built in could make Best Buy the number one choice for a starter HD set.

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Tags: Industry Trends, High-Def Retailing, Best Buy, TiVo (all tags)