Amazon Targets HD DVD, Blu-ray Fans With Series of Next-Gen Sales Incentives (UPDATED)

Posted Wed Aug 29, 2007 at 04:55 AM PDT by
amazon

Update (2:30PM ET, Aug 29): It looks like Amazon wasn't kidding when they said these were limited time offers. It's unclear whether these deals are coming to a close or whether it's simply a blip in the system, but at this moment, links to several of the offers outlined below are no longer active. Meanwhile, we've received conflicting reports of the various offers still showing up at checkout.

The country's largest online retailer has unveiled a series of new deals that seem designed to engage both current and would-be early adopters.

Unprecedented in its scope, the promotion includes six separate sales incentives for next-gen disc supporters -- three for each format. A summary of each of the deals follow below:

Blu-ray Promotions

Three Blu-ray Discs for The Price of Two
Targeted at existing Blu-ray fans, this deal allows consumers to receive three discs for the price of two. Selection is limited to a pre-selected list of 105 titles that includes such best-sellers as '300,' 'Casino Royale' and the first two 'Pirates of the Caribbean' flicks. Complete Details.

Buy a PlayStation 3 and Get Eight Blu-ray Discs Free
Aimed at the gamer crowd, this deal combines the BDA's "Five Discs Free" promo with Amazon's own three disc bundle for a total of eight free discs with purchase of a new PlayStation 3. Complete Details.

Buy a Blu-ray player and Get Eight Blu-ray Discs Free
Similar to the PS3/Eight Disc Bundle deal above, this deal combines the BDA's "Five Discs Free" promo with Amazon's own three disc bundle for a total of eight free discs with purchase of Blu-ray players from Sony, Samsung or Panasonic. Complete Details.

HD DVD Promotions

Three HD DVD Discs for The Price of Two
Mirroring the "three for two" Blu-ray deal, consumers can choose any three HD DVD discs for the price of two. Disc choice is limited to a pre-selected list of 55 discs, which includes such hits as '300,' 'The Departed,' and 'Happy Feet.' Complete Details.

Buy an Xbox 360 HD DVD Player and Get Eight HD DVD Discs Free
Targeted at existing Xbox 360 owners, this deal combines the free in-the-box copy of 'King Kong' with the HD DVD camp's "Five Free Discs" offer, plus two additional HD DVDs from Amazon. Complete Details.

Buy a Toshiba HD DVD Player and Get Eight HD DVD Discs Free Similar to the Xbox/Eight Disc Bundle deal above, this deal combines the HD DVD camp's "Five Discs Free" promo with Amazon's own three disc bundle for a total of eight free discs with purchase of any of Toshiba's second-gen HD DVD players. Complete Details.

Amazon hasn't said how long this overall promotion will last, although the text in the individual deals indicates that each is a limited time offer.

See what people are saying about this story in our forums area, or check out other recent discussions.

Discs mentioned in this article: (Click for specs and reviews)
300 (Blu-ray)
Casino Royale (2006) (Blu-ray)
Pirates of the Caribbean: The Curse of the Black Pearl (Blu-ray)
Pirates of the Caribbean: Dead Man's Chest (Blu-ray)
300 (HD DVD)
The Departed (Combo Edition) (HD DVD)
Happy Feet (Combo Edition) (HD DVD)
Tags: Industry Trends, High-Def Retailing, Amazon (all tags)