HD Penetration Reaches 60 Percent, but 3DTVs Still Lukewarm

Posted Thu Dec 30, 2010 at 11:00 AM PST by Dick Ward

Despite the growing number of 3D televisions hitting shelves, interest is low.

If you're still not excited about the prospect of 3D television you're not alone. A recent poll by the Leichtman Research Group revealed that only eight percent of respondents were at all interested in buying a 3D TV.

HD penetration has shown marked improvement over the last five years though, coming to a total of 60 percent of homes in 2010. In fact, 26 percent of homes are equipped with multiple HD sets. A promising 18 percent of people said that they're planning on buying a new TV in the next year, which could be very good for 3D TV manufacturers if leveraged properly.

"With modest consumer demand for 3D-capable TVs, the potential growth of 3DTV will rely on a continued push of 3DTV by manufacturers and retailers," says head researcher Bruce Leichtman.

Source: Home Media Magazine

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Tags: Industry Trends, High-Def Retailing, 3D TVs, HD TVs (all tags)