Vizio is Heading Up-Market

Posted Tue Mar 8, 2011 at 09:00 AM PST by Dick Ward

What was once a budget brand is aiming to take on the big boys.

Vizio, once the king of the budget brands, is planning to take the business up a few notches again this year. While they still offered plenty of entry level sets, it was the higher-end selection that helped to increase sales in 2010.

"We had an incredible year last year and an incredible fourth quarter," says chief sales officer Randy Waynick. "The mantra at CES was: If you are a Vizio dealer, your market share grew. If you weren’t, it wasn’t such a good year for you."

"We launched our 65-inch Theater 3D passive system in December at $3,500, and our supply never even touched the level of demand," says Waynick.

Waynick says that the company's value-oriented philosophy remains the same. "It’s about bringing the best value, the best technology and innovation to the market place at a value price."

Source: TWICE

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Tags: Industry Trends, High-Def Retailing, 3D, Vizio (all tags)