Middle East and Latin America Pull Ahead in 3D Ownership and Interest

Posted Wed Aug 18, 2010 at 07:00 AM PDT by Dick Ward

America is still on top for HD market penetration.

A recent study from The Neilsen Company returned results that may surprise you. North America is still in the lead when it comes to HDTVs, videogame consoles and Blu-ray players. When it comes to 3D though, we're far behind.

Consumers polled in the Middle East came up with an index score of 200, which means that folks living in the Middle East are twice as likely to buy 3D televisions as in the average country. Latin America comes in at 175.

Saudi Arabia tops the list, while Columbia, Egypt and Venezuela all have scores of over 200. The United States, on the other hand, comes in at 75. That means that buyers in the US are less likely to go 3D. At the bottom of the list you'll find Japan, which comes in at 17.

Source: Marketing Charts

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Tags: Industry Trends, HD, 3D (all tags)