BDA: European Blu-ray Disc Sales Top One Million

Posted Wed Nov 28, 2007 at 06:00 AM PST
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Blu-ray disc sales have taken a commanding lead across the pond, where the Blu-ray Disc Association announced Tuesday that over one million Blu-ray discs have been sold in Europe alone.

As we've previously reported, the BDA made a similar announcement here in the US last April, where Blu-ray was also the first high-def format to sell over a million discs. (As of late September, Home Media Research estimated that the US number had swelled to 2.6 million.)

Tuesday's announcement accompanied news that Blu-ray discs are now outselling HD DVD in Europe by a nearly 3:1 margin. Citing industry sales data provided by Media Control Gfk International, the BDA said that of the high-def discs bought by consumers so far this year in Europe, 73 percent were Blu-ray, while 27 percent were HD DVD.

Here in the US, year-to-date data through November 18 from Home Media Research also puts Blu-ray ahead of HD DVD, with Blu-ray accounting for 65 percent of high-def disc sales, versus 35 percent for HD DVD.

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Tags: Industry Trends, Disc Sales (all tags)