Comcast Introduces "MyTV Choice" No-Contract Channel Packages Based on Interests Instead of Tiers

Posted Wed Oct 12, 2011 at 09:00 AM PDT by Dick Ward

We're not to the point of picking individual channels yet, but this move from Comcast is a strong step in that direction.

If you're a cable or satellite subscriber this is some very good news. It's even better news if you're a Comcast customer. The cable provider is now offering a new way to put together packages.

Instead of a tiered system that forces you to pick a huge amount of channels that you're not interested in, Comcast is offering channel selections based on your interests. Don't want kids channels? You don't have to pay for them. Want a good chunk of movie channels in with your normal mix? Add them in.

There are two base packages you can pick from. "Get Started" runs $25 while "Get Started Plus" will cost you $45. According to Comcast, the main difference between the two is sports channels. The cheaper version is absent of ESPN channels while the other has six. If you're just looking for the very basic channels that's one hell of a deal.

Once you've selected a base package, you can pick from "Movies," "Kids," "News & Info" and "Entertainment & Lifestyle." Each additional bundle will cost you $10. You can check out the full details over at Comcast.

Source: Engadget

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Tags: Industry Trends, Cable Prices, A La Carte, Comcast (all tags)