It's about time. The format-neutral crowd finally got its own free disc deal this week, thanks to a new online promotion for LG's dual-format high-def disc player.
While both the HD DVD and Blu-ray camps have each offered their own "Five Discs Free" offers for consumers who buy single-format players in their format, those who've opted to embrace both formats with LG's Super Blu High-Definition Multiplayer haven't enjoyed the benefit of such incentives... until now.
Earlier this week, Best Buy unveiled its own "Ten Discs Free" offer with purchase of LG's dual format player. And even better than the existing format-specific free disc deals, Best Buy is allowing its customers to chose the free discs from its entire online selection of high-def discs on both formats (excluding pre-orders and box sets).
Here's how it works: simply choose any qualifying combination of ten HD DVD and/or Blu-ray discs on the BestBuy.com website, and add them to your cart. Then select the LG Super Blu High-Definition Multiplayer from the special promo page linked here, and add that to your cart. The ten titles you selected will appear in your cart at no charge.
Of course, priced at a cool $1,200, the dual-format LG player is good deal more expensive than buying two separate standalone players (Toshiba's HD-A2 and Sony's BDP-S300 retail at a combined cost of $898), but think of all the shelf-space you'll be saving...
No word yet from Best Buy on how long this online deal will last.
(Thanks to Ken B. for the tip!)