Analysts Expect Major Growth in 3D Blu-ray Sales

Posted Mon Apr 18, 2011 at 07:00 AM PDT by Dick Ward

Spending could increase as much as 500 percent.

3D Blu-rays are still relatively new on the market, but they seem to be taking off fairly well. Analysts from IHS Screen Digest say that this next year could see 3D Blu-ray sales increase by 533 percent.

This shouldn't be much of a revelation though, especially considering that 3D Blu-rays didn't even start hitting the market until the end of 2010. With more releases and a full year's worth of availability, an increase in sales shouldn't come as a surprise.

"Consumers are snapping up BD3D titles because of a number of positive occurrences in the home 3-D segment," says IHS analyst Richard Baxter. "These developments include increasing consumer awareness of 3-D technology, rising 3-D hardware sales and an expanding catalog of 3-D films."

Just over a million 3D discs were sold in 2010, but the folks at IHS are expecting an increase to 7.5 million this year.

Source: TWICE

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Tags: Industry Trends, 3D Blu-ray (all tags)