Survey Says Consumers Want 3D Cable TV

Posted Tue Dec 22, 2009 at 11:30 AM PST by

A recent survey conducted by Quixel Research found that while consumer interest in 3D Blu-ray discs and DVDs was high, what they really wanted was 3D from their cable provider.

The survey took answers from a thousand current HDTV owners. Those taking it were asked about the quantity and quality of their experiences with 3D technology, as well as a few forward looking questions about the delivery of the technology.

According to the survey, customers don’t mind shelling out for a new TV, but they’d prefer not to have to buy discs. “Consumers are very familiar with recent 3D technology” said Tamaryn Pratt, Quixel research principal. “Consumers not only prefer to receive 3D content from their cable or satellite provider, but they are willing to pay more for a 3D movie channel.”

The survey also revealed some interesting, if vague revelations as to what the future looks like to the general public. A third of those that were surveyed expect 3D TV in the next 12 months. They don’t mind the glasses though, according to Pratt. “Those who have seen a 3D movie in the 12 months are interested in owning a 3D TV even if it requires glasses,” she reports.

The survey also questioned what consumers' most trusted brands for delivery of 3D content were, and there aren’t a lot of surprises. The top three were Comcast, Samsung, and Sony.

Source: TWICE

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Tags: Industry Trends, 3D (all tags)