The BBC is Playing it Safe – Waiting on 3D

Posted Thu Aug 26, 2010 at 09:00 AM PDT by Dick Ward

There's no rush to get 3D programming going, says a BBC representative.

"We don’t believe we have to rush this," explains the BBC's Andy Quested. He says that the current 3D standard is fine for now, but something new is bound to be around the corner, and there's no reason to jump onto the bandwagon quite yet. It's the old computer buying conundrum, but on a much larger scale.

It's also a bit of the format war come back again. There are a few different types of 3D battling it out for supremacy and the folks at the BBC are holding out until there's a winner declared.

That's not to say the UK isn't getting any 3D – a terrestrial broadcasting company called Argiva is planning 3D tests in the near future. "I’ve certainly heard a lot of noise from other broadcasters and Arqiva," says the BBC's Graham Plumb, "but I don’t think it is as clear-cut as that."

Source: Broadband TV News

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Tags: Industry Trends, 3D, BBC (all tags)