This move would give customers immediate access to premium glasses.
The folks at Marchon3D are working to find a way to better market their 3D eyewear and they've come across an idea that actually seems pretty good. Rather than try and sell 3D glasses in a mall, they'll sell them in the theater.
Adult and child sized glasses will be offered through a vending machine set up in the lobbies of movie theaters. Prices will range from $25 up to $80 and you'll be able to buy them with a credit card.
"3D has become so pervasive in our culture, and 3D theaters are the most popular venue where we consume 3D content," says Marchon3D President David Johnson. "Having our glasses in-theater with a reputable partner such as UltraStar Cinemas makes perfect sense."
The first test will take place in San Diego this June. From there, Marchon3D plans to roll out additional machines.