Die-Hard DVD Users Lukewarm on High-Def DVD?

Posted Fri May 5, 2006 at 12:40 AM PDT by
At least that's according to a survey released late yesterday by online rentailer Peerflix, who polled its highest-volume DVD renters and found only a small percentage are planning on investing in high-definition DVD technology in the coming year.

Reuters reports that the company surveyed 1,100 of its active users about how likely they were to purchase a Blu-Ray or HD-DVD player and discs in 2006. Of those who responded, only seven percent said they were "very likely" and 13 percent "somewhat likely" to buy a high-definition DVD product.

"We were quite surprised to see that a very small number of those die-hard DVD fans envisioned moving into the high-definition format this year," Daniele Levy, Peerflix vp of marketing told Reuters. "With all the talk and excitement around high-definition DVD they are still a long way away from moving into that format."

The respondents surveyed were predominantly 25- to 44-year-old males with a full-time job, a wife and no children. Most had DVD collections of at least fifty discs, and roughly a third also rented DVDs online. They bought on average at least five DVDs and rented seven DVDs per month.
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