The company is now the first-ever Chinese consumer electronics brand to sponsor the tournament.
Hisense has announced its position as one of the primary sponsors for the upcoming 2018 FIFA World Cup, making Hisense the official TV brand of the event. As part of the sponsorship, the company will participate in global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup.
"Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships," expressed Mr. Liu Hongxin, the President of Hisense Group. "We are honored to take on our biggest challenge yet with the FIFA 2018 World Cup, and believe it will vastly improve global awareness and economic value for Hisense as a truly international brand. The World Cup brings together the highest level of competition and prestige in football worldwide, making it the perfect platform for us to be a part of."
As a 2018 FIFA World Cup sponsor, Hisense will have access to advertising boards in stadiums, on-screen credits, and other marketing opportunities. Likewise, the company will provide its technical expertise and products throughout the tournament while engaging in a joint R&D initiative with FIFA to expand the boundaries of display tech.
"FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia," said FIFA Secretary General, Fatma Samoura. "We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow."
Outside of the company's new FIFA World Cup sponsorship, Hisense is gearing up to launch its 2017 Ultra HD TV lineup. The collection includes the H10D, H9D Plus, H9D, H8D, and H7D Series, offering HDR support and Hisense's smart TV platform. In addition, the company is also releasing the new R6 and R8 Series Roku Ultra HD TVs, the latter of which includes Dolby Vision support. Finally, Hisense is also set to launch its 100H10D Series 4K Laser Cast TV which uses a short throw projector and offers HDR support.