Toshiba Lowers 2007 HD DVD Player Sales Projections

Posted Tue Jun 12, 2007 at 09:18 AM PDT by

Despite the recent hullabaloo about HD DVD dominating the stand-alone high-def disc player market, it seems HD DVD-backer Toshiba isn't selling as many HD DVD players in North America as it had originally projected.

The manufacturer said Tuesday that it now expects to sell 1 million HD DVD players and recorders in North America by the end of its fiscal year (ending March 2008), down 44 percent from its previous estimate of 1.8 million unit sales.

The announcement came as a surprise to industry observers, following several widely-reported announcements of strong HD DVD player sales in recent weeks, which had been attributed to a $100 rebate program for HD DVD players currently being offered by Toshiba at many U.S. retailers.

Toshiba had previously said it expected worldwide sales of around 3 million units for the same period, but today the company declined to provide a new estimate just yet, with Yoshihide Fujii, head of Toshiba's digital consumer business saying, "obviously we are going to have to lower our previous global estimate."

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Tags: High-Def Retailing, Toshiba (all tags)