In a deal that sets yet another new record low for Blu-ray player prices, Circuit City is offering a $50 rebate on Sony's BDP-S300, knocking the overall price of the player down to $449.
The limited time web-only deal first surfaced on the Circuit City.com web site earlier this week, and runs only until this Sunday, July 21.
This latest deal from Circuit City comes amidst a series of recent price cuts, disc bundles and rebates for Blu-ray players at various retailers. Walmart is currently offering the same Sony BDP-S300 player bundled with two free Blu-ray discs for $488, while last week Amazon offered Sony's Blu-ray-enabled PS3 at its new retail price of $499, bundled with a free Blu-ray disc plus the PS3 Blu-ray player remote.
Combined with the BDA's "Five Free Discs" promotion, all three deals have offered consumers effective savings of more than $150 below MSRP.
Of course, none of these recent Blu-ray promotions can compare savings-wise to Toshiba's $299 HD DVD HD-A2 player (which comes with its own five disc bundle), but with prices dropping on a near-weekly basis on both sides of the high-def format war, there's no telling how low player prices will go before the start of this year's crucial holiday shopping season.
Thanks to Ken for the tip!