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Sony Blu-ray Player Dips Below $300 Mark (UPDATED)
Mon Dec 17, 2007 at 01:11 PM ETTags: High-Def Retailing, Sony, Amazon, Best Buy, Circuit City (all tags)
UPDATE: Readers are reporting seeing this player priced at just $279 at Costco and Sam's Club. Thus far we've been unable to definitively confirm these reports.
The latest in a series of price drops for high-def players on both sides of the aisle, several retailers have dropped their prices on Sony's BDP-S300 to record-low levels.
The player, which carries a $399 MSRP, is now being sold by Best Buy and Circuit City for just $299. At press time, Amazon.com was offering the player for just $294.
This new price drop comes only a week after the same retailers dropped their prices on Samsung's BDP-1400 Blu-ray player to similar levels (by mid-week, Amazon was selling that model for $270, setting a new low-price record for a Blu-ray player).
According to DisplaySearch data released late last week, Sony led sales of standalone Blu-ray players as of late November by a wide margin, capturing a full 60% of all BD unit sales, followed by Samsung with 37%.
The Sony price reduction would seem to contradict earlier statements by execs at the company, who -- as recently as last month -- said they didn't expect their BD hardware to decline much lower than the $400 level through the holiday season.
To discuss these and other next-gen hardware and software deals, visit the Blu-ray Bargains or the HD DVD Bargains areas in our forums.
(Thanks to everyone who sent in tips related to this story.)
- Related links:
- Sony BDP-S300 Blu-ray Player [Amazon.com]
- Sony BDP-S300 Blu-ray Player [BestBuy.com]
- Sony BDP-S300 Blu-ray Player [CircuitCity.com]
- Sony, Samsung dominate Blu-ray set-top sales [Video Business]
- Earlier on High-Def Digest:
- Samsung Blu-ray Player Hits New Low of $270 (Dec 11, 2007)
- $299 Samsung Player Sets New Low Price Record For Blu-ray (Dec 09, 2007)
- Sony Plans Blu-ray Player Price Drop (Nov 02, 2007)
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