Best Buy's Insignia Sets Come with TiVo Software Installed

Posted Thu May 27, 2010 at 08:00 AM PDT by Dick Ward

But without... you know... DVRs.

The general consumer isn't a tech savvy individual. He, or she, will walk into a Best Buy wanting to purchase a TV, and walk out with either the set that caught their eye, or the one the salesman recommended. He's confused by resolution, refresh rates, backlighting technologies, and HD sources for his HD set. And if he's confused by that, he's sure as hell going to be confused about this.

Best Buy is going to start baking TiVo software into their TVs, which is a smart move for both companies. It's good software, and it provides access to services like Netflix, Amazon's Video on Demand, and in all likelihood – Best Buy's CinemaNow service.

But when people think of TiVo, they don’t think of software. They think of hardware; more specifically, they think of DVRs. As smart as this move is on paper, it seems likely that it'll result in more than a few returned sets. "But it's supposed to have TiVo on it!" Well, yes and no.

Source: TiVo

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Tags: High-Def Retailing, Insignia, Best Buy, TiVo (all tags)