The HD DVD Promotions Group today announced that Toshiba will be offering a month-long $100 rebate on new HD DVD players, bringing the entry-level list price for a stand-alone HD DVD player to a record-low $299.
Beginning this Sunday (May 20th) and continuing until June 16th, consumers buying Toshiba's HD-A2 model player will receive an an instant, in-store rebate of $100. During the final week of the promotion (from June 10th through June 16th), Toshiba will extend the $100 rebate to any Toshiba HD DVD player, and will offer an additional $100 rebate to consumers purchasing both an HD DVD player and a 42 inch (or larger) Toshiba HDTV.
The HD DVD group says the rebate will be available across a wide range of retailers, including Best Buy, Circuit City, HHGregg and Amazon.com.
Consumers taking advantage of this Father's Day-timed rebate are also eligible to choose five free HD DVD titles (from a selection of fifteen), as part of a previously-announced promotion, which ends July 31, 2007.
This latest rebate offer comes in a particularly frenzied season for both HD DVD and Blu-ray, as both next-gen formats have bulked up their release slates leading into the summer.
The HD DVD group, which has slipped behind Blu-ray in overall disc sales since the start of 2007, has stepped up its marketing efforts in recent weeks, launching a national marketing and retail campaign anchored by the recent release of a theatrical trailer promoting the format, which has been spotted playing before such high profile titles as 'Spider-man 3.'