Dish and Blockbuster Take a Marketing Tip from Timeshares

Posted Wed Oct 19, 2011 at 11:00 AM PDT by Dick Ward

Listen to the pitch, get free movies and games.

If you've been to any hot vacation destination, you've probably been approached to attend a timeshare meeting. They're slick deals if you don't mind blowing a little time and you have the force of will to resist a hard sell. In exchange for that time you'll get things ranging from show tickets to gift cards.

Blockbuster and Dish are rolling out a similar promotion. If you go into a Blockbuster store and listen to a Dish Network pitch then you'll get a free game or movie rental on the spot and a free subscription to Blockbuster by Mail for 30 days.

"You set up an appointment with one of our representatives and they give you the whole run down," explains one Blockbuster employee, stating that they will then "give you all the information and they can sign you up for a free membership."

This isn't running in all Blockbuster locations, but if you want a free rental and you don't mind sitting through a sales pitch to get it, this might not be a bad setup.

Source: Home Media Magazine

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Tags: High-Def Retailing, Free Stuff, Blockbuster (all tags)