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Disc Sales: 'Dark Knight' Tops 600K On Release Day
Tags: High-Def Disc Sales, Warner (all tags)
'The Dark Knight' has smashed another record.
First-day Blu-ray sales are in for the box office juggernaut, with Warner reporting that the title moved 600,000 units in the US. Canada and the UK since hitting stores Tuesday.
That easily eclipses the first-day high-def sales of previous record-holder 'Iron Man,' which earlier this year topped out at 250,000 in its first 24 hours on shelves.
'The Dark Knight's Blu-ray take also accounted for 20 percent of total video sales for the title.
"Numbers like these in this economic environment firmly establish Blu-ray as where consumers are headed," Kevin Tsujihara, President of Warner Brothers Home Entertainment, told the New York Times.
Well ahead of the studio's reported internal projections, 'The Dark Knight' is already poised to sell over 1,000,000 Blu-ray copies in its first week in stores.
You can read our full review of 'The Dark Knight' here.
You'll find the latest specs for 'First Sunday' linked from our Blu-ray Release Schedule, where it's indexed under May 6.
- Related links:
- L.A. Dispatch: A DVD Boost for ‘The Dark Knight’ Cam [The New York Times]
- Discs mentioned in this article: (Click for specs and reviews)
- The Dark Knight (Blu-ray)
- Iron Man (2008) (Blu-ray)
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