A new report indicates that although only a tiny percentage of Netflix users are high-def early adopters, among them HD DVD appears to be favored over Blu-ray by a factor of more than two-to-one.
According to data released by web metrics site Compete.com (see chart below), out of an average 14 million monthly visitors to Netflix from June-August of 2007, only 48,000 (0.3%) viewed the site's genre pages for either HD DVD or Blu-ray.
Curiously, although those who looked at Blu-ray titles outnumbered those looking at HD-DVD by a factor of 1.8 to 1, among those who set an high-def format as their preferred disc format, HD-DVD was chosen over Blu-ray by a factor of 2.4 to 1.
Based on these numbers, Compete says those who looked at the HD-DVD genre were 4.4 times more likely than Blu-ray browsers to actually set this as their preferred format.
The numbers would appear to contradict recent statements made by Netflix CEO Reed Hastings, who said in a late August interview that customer demand for both formats at Netflix was "pretty evenly split."
Compete.com estimates US web traffic using a sample group of two million web users.