In a nasty turn of events Friday afternoon, the official Blu-ray Disc Association site was apparently hacked, redirecting visitors to the official HD DVD site.
Beginning at around 4pm ET Friday, and continuing intermittently into the afternoon, visitors to the blu-raydisc.com web site were instead sent to the HD DVD camp's lookandsoundofperfect.com web site.
At press time, no one had claimed responsibility for the apparent hack, and there was no official response from either the BDA or the HD DVD Promotions Group.
We'll continue to keep you informed of any new developments as they emerge.
(Thanks to everyone who sent in tips related to this story)