Sadly, they don’t actually change color, but the new frames are still slick!
Panasonic's new Pure Line isn't going to blow your mind with its included features, and its LED edge lighting isn't anything new for a smaller TV. Where Panasonic hopes to amaze you is in the frame.
Unlike the traditional TV frame – a black box surrounding the screen – Panasonic Pure televisions feature luminescent frames that bring a new look to televisions. You can get them in purple, silver or white, and thanks to the design, you'll get slightly different colors depending on your in-room lighting.
The sets are available in sizes from 19 inches on up to 37, which means they're able to fulfill a variety of purposes. Valuing style over functionality may not make sense for your main television, but if you've got something sitting in the kitchen or bedroom, it might just be the thing you want.
The Pure line is shipping now in Europe, but there's no word on when the sets will hit the states.
Source: Trusted Reviews