Posted Mon Mar 9, 2015 at 12:00 PM PDT by Steven Cohen
HBO's standalone streaming service has finally been detailed.
HBO has officially announced an April release date for its highly anticipated HBO NOW streaming service. The standalone digital platform will launch exclusively on Apple devices and PCs just in time for the season five premiere of 'Game of Thrones.'
"HBO NOW is the next phase of innovation at HBO," said Richard Plepler, Chairman and CEO, HBO. "With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription."
iPhone, iPad, iPod touch, and Apple TV customers will be able to purchase HBO NOW as an app through their devices in April. The service allows users to watch every episode of every season of HBO’s original programming, hit movies, documentaries, sports and exclusive comedy specials separate from a traditional cable or satellite subscription for $14.99 a month. HBO NOW subscribers can also watch HBO content at HBONOW.com on their PCs.
"HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription," said Eddy Cue, Apple’s senior vice president of Internet Software and Services. "Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge."
HBO NOW will launch on iOS devices, the Apple TV, and PCs next month to coincide with the April 12 premiere of 'Game of Thrones.' In addition, HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple. Support for more devices may be added at a later date.
Source: Time Warner
See what people are saying about this story in our forums area, or check out other recent discussions.
The latest news on all things 4K Ultra HD, blu-ray and Gear.