These low-budget pet projects won't be charged a dime for Origin distribution for three months – that's a huge boon to those developers.
Kickstarter has become a massive force in the world of gaming, seemingly overnight. It's the first financing model that really puts development into the hands of the consumer and allows for niche games to be produced.
EA sees the popularity of the service and the need for this kind of game and so has offered developers one hell of a deal. Any crowd-funded game that distributes on Origin will get 90 days of free distribution. That means all the money coming in goes directly back to the people involved in making it, instead of giving a cut to the folks making it available to sell.
This move will certainly help in development of these low-budget games, but will certainly help to drive sales through Origin, creating more awareness and adoption of the platform.