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70% of GameStop DLC Sales are Paid in Cash, Gift Cards or Credit
Tue Feb 14, 2012 at 01:30 PM ETTags: DLC, Videogame Sales, Industry News, GameStop (all tags)
Gamers without access to credit cards make up the majority of those who buy DLC and PC games at retail.
The digital distribution model has a lot going for it, but there's one big problem - gamers without credit cards. There's a huge demographic of young game buyers and most don't have access to credit cards, which means they can't order DLC or downloadable titles through normal means. That's where retail comes in.
GameStop has released some details on the shopping habits of its buyers, including the fact that 70% of DLC and online credits purchased through GameStop is through non-credit card transaction. That means in-store credit, gift cards and cash.
The company says that's the same thing driving PC game sales. Unlike on consoles, there is a massive digital distribution system set up. Still, those without credit cards need retail to get their hands on the latest.
Source: Joystiq
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