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Budget Brand Manufacturer Funai Adds CinemaNow

Mon Oct 19, 2009 at 05:00 PM ET
Tags: Funai, CinemaNow, Industry Trends (all tags)

Funai, makers of a wide variety of budget line home theater products, are adding CinemaNow to their new products.

The name Funai might not be entirely familiar to most, though the brands they produce products for certainly are. Those lower end brands Wal-mart carries like Emerson and Sylvania? That’s Funai. Looking at a new Philips or Magnavox? You’re looking at Funai. Best Buy’s Insignia brand? You guessed it: Funai.

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In order to up their competitiveness this holiday season and address “the emerging market demand for direct access to Internet movie downloads from connected devices,” Funai will be adding access to Sonic’s CinemaNow movie service.

Mark Ely, VP of strategy for Sonic is understandably optimistic about the agreement. “It certainly does bring us a much broader reach into the marketplace,” he quips. While CinemaNow is already available through some LG Blu-ray players, the inclusion of the service into these widely carried brands could translate into big numbers for CinemaNow.

Source: Video Business

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