NPD Says 40% of Free-to-Play Gamers Purchase Content

Posted Tue Apr 24, 2012 at 12:30 PM PDT by Dick Ward

The study shows that women and girls are more likely to play, but less likely to pay.

The free-to-play game market is a relatively new one which has been gaining a lot of ground in the last few years thanks to Facebook games and titles like 'League of Legends,' and according to the NPD Group, the model seems to have plenty of merit.

A survey of over 6,000 children and adults both male and female revealed some very interesting information, including the fact that more women and girls jump on free-to-play titles than men do. Men, however, are more likely to pay for content once they've started playing. It could be a result of the games that each demographic is likely to play, or simply a difference between the genders.

According to NPD, 38% of those surveyed play some type of free-to-play game, and 40% of those bought content for those games. The traditional game audience, males 13-34, are most likely to end up abandoning free-to-play games, while women and girls tend to stick with them for quite a while.

Source: Gamasutra

Tags: Free-to-Play, NPD (all tags)