EA's return to basketball games could be setting up a very different model from the norm.
Big name sports games have, aside from 2K's late football franchise, typically come in at the AAA level. A $60 price point is the norm, and extreme amounts of development over a short time to go with it. 'NBA Live 13' might be a touch different.
According to an interview with an unnamed EA employee, 'NBA Live 13' will be coming to the XBLA and PSN at a price of just $20. "The tactic," says the employee, "is to get feedback from gamers. However, it’s a bit risky to not run it as the AAA title as the decision has been made to not put the game on disc."
This could be a bold new direction for the franchise, and, if successful, could mark a change in how non-Madden titles are doled out. The low price point also means that fans may be more receptive to DLC, which is something companies love to hear.
Source: IRB Gamer