Posted Tue Sep 16, 2008 at 10:00 AM PDT by Peter Bracke
In a first-of-its-kind marketing move, DreamWorks Animation is bundling the Blu-ray of 'Kung Fu Panda' with its direct-to-video sequel, and giving it a Sunday release date instead of the usual Tuesday.
Unlike most studios which release video premiere sequels as stand-alone releases, DreamWorks will package 'Secrets of the Furious Five," a companion film to the $215 million-grossing 'Kung Fu Panda' with both the Blu-ray and DVD versions. 'Furious Five' will again feature the voices of 'Panda' stars Jack Black and Dustin Hoffman.
Also unique to the video release of 'Panda' is DreamWorks confirming a Sunday, November 9 street date (day-and-date on Blu-ray and DVD), which bucks the industry norm of releasing new titles on a Tuesday.
The studio has yet to reveal full supplement details or tech specs for the Blu-ray of 'Kung Fu Panda' and its companion sequel, but as always, we'll keep you posted.
Suggested retail price for the Blu-ray has been set at $39.98.
You'll find the latest specs for 'Kung Fu Panda' linked from our Blu-ray Release Schedule, where it's indexed under November 9.
See what people are saying about this story in our forums area, or check out other recent discussions.
The latest news on all things 4K Ultra HD, blu-ray and Gear.