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Over-the-Top Video Now In More Homes Than DVRs
Wed Aug 03, 2011 at 12:00 PM ETTags: DVR, Set-top Boxes, Industry Trends (all tags)
Around 13 million homes have over-the-top video services but no DVRs.
Not long ago, when the TiVo first hit the market, it seemed as if the DVR was going to be a given. If you're watching TV after all, it'd be far better to enjoy it on your time and skip through all the commercials.
Currently DVRs are in 40.5 million homes, and research firm Magna Global expects that to hit 63.1 million by the end of 2016. That would make over half of the homes in the US. It's an impressive number, but it pales in comparison to over-the-top solutions.
Right now, 45 percent of homes have an over-the-top device capable of streaming content from online sources. By 2016, Magna says that number will rise to 57 percent of homes, or a cool 71 million. Not too shabby.
Source: Home Media Magazine
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