Netflix Picks up the DVD.com Domain Name

Posted Tue Apr 3, 2012 at 11:00 AM PDT by Dick Ward

Currently, DVD.com points to a signup page for DVD subscriptions, but could something else be in the works?

The folks over at Netflix have made some interesting moves in the last year, some of which ended up being pretty sorry ideas in retrospect. With this new move it's a little hard to tell.

Recently, Netflix bought the domain DVD.com from its previous owners, but all they're doing with it so far is making a landing page for people that want to sign up for Netflix DVDs by mail. "Netflix cares about keeping DVD healthy," says corporate communications VP Steve Swasey, " and this is just one small investment in keeping DVD healthy."

Netflix has been losing DVD subscribers for a while now and expects that trend to continue. As far as their plans for DVD.com, it's hard to tell if there's another Qwikster like plan in place or not.

Source: Multichannel News

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Tags: DVD.com, Netflix (all tags)