Are Digital Copies All They’re Cracked Up To Be?

Posted Mon Jul 27, 2009 at 11:15 AM PDT by

Nick Broughall of Gizmodo Australia posted a story today about his experience trying to use the digital copy on Zack & Miri Make a Porno.

Needless to say, things did not end well for Nick, who ran into some pretty big problems. One of the major difficulties, non-compatibility with Macs, could have easily been solved with a sticker on the front of the case, but perhaps more trying is the issue of Digital Rights Management.

His copy of Zack & Miri came with only one format option, WMV, which of course is incompatible with a great deal of portable devices including the iPhone and iPod. To add to this, the extremely limiting DRM makes transferring to multiple devices not only an annoyance but a hindrance.

There are obvious questions to be raised here, but the one that needs to be answered by consumers as well as publishers is this: Does ultra restrictive DRM end up creating pirates out of paying customers?

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Tags: DRM, Industry Trends, Digital Copy (all tags)