It used to be that only men were tech heads, but to quote Bob Dylan, “The times, they are a-changin’.” Also that song was an awesome way to open ‘Watchmen.’
According to a study by the Consumer Electronics Association, women are spending almost as much as men on consumer electronics. In previous years there’s been a pretty significant disparity, but things have changed significantly.
Back in 2011, women spent, on average, $667 on electronics. Men beat that by $61 dollars with an average of $728. That’s a huge improvement over a $200 gap in 2007. Most of this additional spending seems to be on mobile devices, which have been a huge hit with both sexes.
“This Valentine’s Day, the way to a women’s heart just might be through electronics,” suggests the CEA’s Jessica Boothe. “Women don’t want to be catered to with ultra-feminine looking products; they simply prefer lightweight devices that can fit smaller hands and smaller body frames.”
Source: Home Media Magazine