The paid service is used far more frequently than even YouTube.
Connected televisions are incredibly cool and provide users with myriad options for getting their content. Of course, out of all those options only one seems to be essential.
While Blockbuster on Demand, Amazon on Demand and CinemaNow are present on a wide range of sets, it's Netflix that leads the way. A massive 57 percent of connected TV owners say that they're using Netflix on their connected TVs.
What's particularly interesting is that the free video service YouTube is only utilized by 47 percent of connected TV owners. Music and photos were combined into one category for the poll and showed a 54 percent usage.
"Manufacturers are underselling the Internet features of connected TV," says the NPD Group's Ross Rubin. "Broadband features unlock worlds of on-demand content; manufacturers should provide the key by integrating Wi-Fi."
Source: Home Media Magazine