SEC member schools retain the ability to license directly.
In a move echoing the NCAA's own tempest in a teapot maneuver, the Southeastern Conference, arguably the biggest powerhouse in college football, will no longer license its logo and trademarks to Electronic Arts. This move will affect future installments of what was the NCAA series, but will be starting next year 'College Football 15.' Again, like the NCAA license move, the SEC's move does not signal the immediate end of college football video games.
From the SEC, "Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s). The Southeastern Conference has chosen not to do so moving forward.
"Neither the SEC, its member universities, nor the NCAA have ever licensed the right to use the name or likeness of any student to EA Sports."
Future games will have to do without official SEC logos, which will include the long popular SEC championship game. Naturally, with the NCAA and SEC taking steps to downplay some of the extra money that they rake in off of their student athletes, it may not be long before all the major college football conferences pull their logos from the game. Individual schools, on the other hand, seem to be set with their Collegiate Licensing Company representation, which now has a three agreement with EA.
Author: Brian Hoss