37 Percent of Younger Netflix Subscribers Ditch Cable Says Survey

Posted Tue Sep 21, 2010 at 11:00 AM PDT by Dick Ward

The streaming service's popularity could be trouble for the cable industry.

We've known for some time that it was happening, but the extent is still a bit of a mystery. People, especially younger folks, are cutting cable. According to a recent survey of younger Netflix subscribers, it could be as high as 37 percent.

A survey by a company called Credit Suisse revealed that 30 percent of users between 18 and 24 are substituting Netflix for cable or satellite television. The change was even more prevalent in the bracket one higher, as around 37 percent of those between 25 and 34 are using Netflix in lieu of traditional television.

In all, the group surveyed 250 people, which really isn't enough to make sweeping conclusions. It's interesting though, and should be a bit of a kick in the pants to the cable industry.

Source: CNBC

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Tags: Cable, Netflix (all tags)