'Vampire Diaries,' 'Supernatural,' and 'Arrow' among the free app's offerings.
The new CW app for the Xbox 360 is free to download and free to use for US Xbox Live Gold members. Microsoft's strategy to promote the Xbox 360 as a set-top box and sell users Xbox Live Gold memberships continues even as rumors swirl around the possible features of the new Xbox. The CW app offers free episodes of CW the day after their premiere, no cable subscription required.
Along with episodes of popular CW shows such as 'Beauty & the Beast,' 'Arrow,' 'Supernatural,' and 'Vampire Diaries,' the app offers trailers and interviews. The app also supports Xbox SmartGlass, which allows for a second screen experience with Windows 8, Android, and iOS devices.
For 'Vampire Diaries,' Xbox SmartGlass offers:
A map that follows the characters through town, revealing events throughout the town’s history
Biographies of each character
Legends and lore of New Orleans and the world of "The Vampire Diaries"
The CW on the Xbox 360 supports voice and gesture control through Kinect.
Similar CW apps are available for iOS and Windows devices.
Source: Major Nelson