It's a much more streamlined lineup than last year, something Sony has been aiming for.
One of Sony's big initiatives recently has been to completely rethink its TV business, and that's certainly clear from the company's CES offerings. Instead of the usual glut of sets with slight differences, the company has launched just three new product lines.
At the entry level is the BX, which includes the 1080p BX450 and the 720p BX330. All the BX models offer the ability to connect to the Sony Portal for access to Netflix, Pandora and other streaming sources. They also boast Sony's Color Resolution Enhancer and Digital Noise Reduction.
The EX line is a step up from the BX and gives you Motionflow XR 240 and LED edge lighting. It also provides Wi-Fi out of the box, though it's in the form of a dongle.
Of course, the flagship HX sets are the exciting ones, packing built-in Wi-Fi, 3D capability, DLNA certification and can be controlled via smartphone apps. They also include Skype, though you'll need the Sony camera and mic - sold separately - to use it.