'Bridesmaids' Blu-ray Sales Sky High

Posted Fri Sep 30, 2011 at 10:30 AM PDT by

The best comedy of 2011 is now one of the best-selling Blu-rays of the year!

According to The Hollywood Reporter, the 'Bridesmaids' Blu-ray is in high demand, and copies in that format are being purchased at an accelerated rate, capturing approximately 30% of overall sales. This is extremely notable seeing as it's an R-rated comedy that skews heavily female – which bucks the trend historically of “typical” big Blu-ray sellers.

'Bridesmaids' was only the third summer film to debut at No. 1 on the national home video sales charts its first week in stores, after the comic-book based 'X-Men: First Class' and 'Thor.'

The film grossed almost $170 million in U.S. theaters before it took the number 1 spot on both the Nielsen overall sales chart and Nielsen’s Blu-ray Disc sales chart for the week ending Sept. 25. First week sales generated $35 million in consumer spending its first seven days in stores across both physical and digital configurations.

Universal Studios Home Entertainment president Craig Kornblau says, "The film’s “particularly astonishing performance on Blu-ray, and its overwhelming appeal among consumers, not only signifies a true coming of age for the format, but also effectively propels further the excitement around home entertainment category as the industry closes out a solid third quarter and heads into what is expected to be a markedly robust holiday shopping season."

Hailed as “brazenly hysterical” by People Magazine and “the best comedy of 2011” (Back Stage), 'Bridesmaids' is the riotously funny and warmly outrageous comedy that has become the most talked about movie of the year. Critically acclaimed by fans and media alike, the “certified fresh” film (Rotten Tomatoes.com) received “two thumbs up! ®” from Ebert Presents. Surpassing 'Sex and the City' as the number one R-rated female comedy of all time, 'Bridesmaids' starring “Saturday Night Live” standouts Kristen Wiig and Maya Rudolph, is produced by comedy mastermind Judd Apatow ('Knocked Up,' 'The 40-Year Old Virgin') and marks his most successful film ever.

Wiig and Rudolph are joined by an all-star comedy cast including Rose Byrne ('Get Him to the Greek,' “Damages”), Melissa McCarthy (“Mike and Molly,” “Samantha Who?”), Wendi McLendon-Covey (“Rules of Engagement,” “Reno 911”), Ellie Kemper (“The Office,” 'Somewhere'), Jon Hamm (“Mad Men,” 'Sucker Punch'), and Chris O’Dowd (“The IT Crowd,” 'Pirate Radio'). Directed by Paul Feig (“Nurse Jackie," “Arrested Development”) and written by The Groundlings comedy veterans Annie Mumolo and Kristen Wiig, 'Bridesmaids' is the must-own comedic phenomenon that fans will want to watch again and again!

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Discs mentioned in this article: (Click for specs and reviews)
Bridesmaids (Blu-ray)