Boxee Box Sales Better Than Expected

Posted Wed Dec 29, 2010 at 11:00 AM PST by Dick Ward

The device will launch in more markets next year.

There was a huge buildup to the Boxee Box, but the launch of Google TV and Apple TV so close to the device's delayed release seemed to spell doom for the Box. It's a much less recognizable name, after all, and it's not exactly traditional in terms of style.

That didn't stop Boxee though. According to D-Link, the maker of the Box itself, sales have been better than originally anticipated. "Sales volumes of Boxee Boxes are frequently in excess of stock volumes and therefore clients have placed many additional orders," said a company representative.

Currently the Boxee Box is available only online, but D-Link plans to change that with a possible Best Buy launch coming in the near future. We don't yet know how the troubled Google TV may fit into this situation yet. The Box will also be launching in China, Taiwan and other Asia Pacific countries as well as the Middle East in 2011. The company expects 100,000 more Boxes to sell next year.

Source: DigiTimes

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Tags: Boxee Box, Boxee, D-Link (all tags)