The Blu-ray format got a nice boost this holiday season and is projected to shoot even higher.
Blu-ray adaption hasn't exactly been quick. It's definitely not as quick as the switch from VHS to DVD, which is the most obvious point of comparison. Analysts say Blu-ray is unlikely to share the success of its predecessor, but it's getting close.
"Blu-ray is on the brink of becoming really mainstream," says Nash Information Services head Bruce Nash.
Blu-ray movie sales were up a whopping 75 percent year-to-year, with an expected $2 billion run this year. DVD sales are down significantly, finishing at $8 billion. Blu-ray players are equally promising, 13 percent of homes were equipped with Blu-ray going into the holiday season, but once the gifts are given the NPD expects 20 percent.
Source: Wall Street Journal