Consumer electronics and media like Blu-rays and DVDs made up for a majority of purchases.
As usual, Black Friday was a good day for stores and customers alike, with the former getting more foot traffic and the chance to earn return visits and the latter walking out with amazing deals on different items. Spending was up overall, by $25 per person on average. That number increased for both online and brick and mortar shopping alike.
According to the National Retail Federation, media like books, Blu-rays and DVDs were purchased by 39 percent of buyers while consumer electronics were picked up by 37.7 percent. The highest category, as usual, was clothing.
There's some debate about how worthwhile sales like these are for retailers, but Shawn DuBravac of the CEA says that retailers know how to make them work. They may be selling at or under cost, but the ability to sell high margin accessories, warranties and even gift cards makes a huge difference.