Best Buy and Netflix Announce Insignia Partnership

Posted Wed Oct 21, 2009 at 03:00 PM PDT by

In the increasingly competitive HDTV market, functionality seems to be key in nabbing sales. To that end, Best Buy will be integrating Netflix functionality into their Insignia Blu-ray players.

The ever popular Netflix streaming program seems to be a feather in the cap of any piece of electronics that allows consumers access, and manufacturers are taking note. The Insignia Advanced Series and Insignia Connected Blu-ray players from Best Buy will both feature Netflix functionality.

The soon to be released WiFi ready Advanced (model NS-WBRDVD) has an MSRP of $249, but is selling at $199 on Best Buy’s site at press time. Currently available, the Insignia Connected player (model: NS-BRDVD3) runs $179 and streams via an Ethernet connection. While the Insignia Advanced BD player will run Netflix out of the box, the Insignia Connected player will require a firmware update.

Interestingly, as Best Buy has a stake not only in the sale of their Blu-ray players, but in the sale of Blu-ray discs, this may be an indicator of a change in the marketplace. More likely though, Best Buy simply wants to make sure that Insignia Blu-ray players leave the shelves quickly this holiday season.

Source: Press Release

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Tags: Best Buy, Insignia, Netflix (all tags)